Back in 2007, Steve Jobs took to the stage to announce “three revolutionary products… an iPod, a phone and an internet device”. But these were not three discrete products. They were one device: the iPhone. “The iPod changed everything in 2001,” Jobs said. “And we’re going to do it again with the iPhone in 2007.”
The iPhone was the second iTunes phone: the first, Motorola’s ROKR, was launched in 2005 with a palpable lack of enthusiasm by Jobs. Maybe it was the lack of storage space – where an iPod could store 1,000 songs, the ROKR only had room for 100 – or the slow USB connection and lack of wireless data transfer. The ROKR was in actual fact a ‘disastr’.