TRADE CHAT
The GPU pricing paradox
Jeremy Laird
SOMETHING ODD IS GOING ON in the PC graphics market. Nvidia and AMD have launched their latest GPUs, but they seem priced to fail. I’m not talking about the $1,600 Nvidia GeForce RTX 4090—the only one of the new generation that offers value compared to its predecessor. No, it’s every other graphics card launched by the dynamic duo that’s the problem.
In case you’ve been living under a rock, that’s the Nvidia GeForce RTX 4080 16GB, and the AMD Radeon RX 7900 XT and 7900 XTX. The GeForce card is priced at $1,200, while the AMD boards are $899 and $999 respectively. Of course, those are MSRPs, rather than real-world street prices.