TRADE CHAT
What is actually going on with gaming graphics?
AMD AND NVIDIA have launched their latest GPUs to near universal derision. AMD’s new Radeon RX 7600 was met with apathy, and Nvidia’s GeForce RTX 4060 Ti took a beating. Why has this new generation of GPUs been so disastrous, and is anything going to happen to turn it all around?
Jeremy Laird
© NVIDIA
There’s nothing fundamentally wrong with this generation of graphics. The RDNA 3 architecture probably hasn’t met AMD’s expectations, but it’s far from a trainwreck in technological terms.
As for Nvidia’s Ada Lovelace GPU architecture, actually it’s fantastic. The RTX 4090 delivers around 60 to 70 percent more performance than its predecessor, the RTX 3090, which itself was monstrously powerful. Had that generational performance boost extended down through the rest of the RTX 40 family, which now comprises five GPUs with the addition of the RTX 4060 Ti, we’d have one of the best GPU architectures ever.