AFTER ‘UNLAUNCHING’ the RTX 4080 12GB, the Ada Lovelace AD104 GPU returns in the form of the RTX 4070 Ti— with the exact same specs as before but also a $100 price cut. Perhaps Nvidia hoped the price reduction would garner some goodwill, but as the generational replacement for the RTX 3070 Ti, we’re also looking at a $200 increase in price. And the 3070 Ti already felt overpriced.