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Performance Mini Magazine Rule Breaker. Back Issue

English
42 Reviews   •  English   •   Aviation & Transport (Automotive)
I can only assume my day started rather differently to yours on the morning of the all-important three door Gen 3 MINI Hatch global premiere, at Plant Oxford on 18 November. At 7am I was interviewed by Phil Gayle, live on BBC Radio Oxford’s breakfast show, who asked my opinion of
the impending launch and how important it was to MINI. And that is a very weighty question; being the best-selling MINI model, I emphasised that it was vital that MINI got it right. At the actual launch, we heard from Member of the Board of Management at BMW AG responsible for MINI, Peter
Schwarzenbauer, who said that to ensure the new generation of MINI is as successful as its predecessors, they’d further improved the iconic design and beneath the skin was a brand new car.
Indeed, the latest styling of the Gen 3 Hatch was certainly bold and beefier with a dynamically different rear, but my initial concerns were that this daring change of direction won’t appeal to everyone. Indeed, the first flurry of comments on Modern MINI’s Facebook page to photos of the new model taken at the launch were wholly negative. However, aside from the debatable styling, I can see why the BMW Group has decided to forge ahead with a new and longer platform for the MINI Hatch, which will no doubt crossover with future BMW models. The versatility of this longer chassis offers more legroom and boot space, as well as roomier rear seats, www.kelsey.co.uk
meaning that MINI will no longer lose out when existing Hatch customers leave the marque as they decide against upsizing to a Countryman or Clubman as their family grows. The latest Gen 3 Hatch would be even more appealing to young families if MINI does launch a five-door version, as rumoured. I’m intrigued to know your views of the all-new 2014 Hatch. Would you buy one? Email me at: mm.ed@kelseypb.co.uk.
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Rule Breaker. I can only assume my day started rather differently to yours on the morning of the all-important three door Gen 3 MINI Hatch global premiere, at Plant Oxford on 18 November. At 7am I was interviewed by Phil Gayle, live on BBC Radio Oxford’s breakfast show, who asked my opinion of the impending launch and how important it was to MINI. And that is a very weighty question; being the best-selling MINI model, I emphasised that it was vital that MINI got it right. At the actual launch, we heard from Member of the Board of Management at BMW AG responsible for MINI, Peter Schwarzenbauer, who said that to ensure the new generation of MINI is as successful as its predecessors, they’d further improved the iconic design and beneath the skin was a brand new car. Indeed, the latest styling of the Gen 3 Hatch was certainly bold and beefier with a dynamically different rear, but my initial concerns were that this daring change of direction won’t appeal to everyone. Indeed, the first flurry of comments on Modern MINI’s Facebook page to photos of the new model taken at the launch were wholly negative. However, aside from the debatable styling, I can see why the BMW Group has decided to forge ahead with a new and longer platform for the MINI Hatch, which will no doubt crossover with future BMW models. The versatility of this longer chassis offers more legroom and boot space, as well as roomier rear seats, www.kelsey.co.uk meaning that MINI will no longer lose out when existing Hatch customers leave the marque as they decide against upsizing to a Countryman or Clubman as their family grows. The latest Gen 3 Hatch would be even more appealing to young families if MINI does launch a five-door version, as rumoured. I’m intrigued to know your views of the all-new 2014 Hatch. Would you buy one? Email me at: mm.ed@kelseypb.co.uk.


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Performance Mini  |  Rule Breaker.  


I can only assume my day started rather differently to yours on the morning of the all-important three door Gen 3 MINI Hatch global premiere, at Plant Oxford on 18 November. At 7am I was interviewed by Phil Gayle, live on BBC Radio Oxford’s breakfast show, who asked my opinion of
the impending launch and how important it was to MINI. And that is a very weighty question; being the best-selling MINI model, I emphasised that it was vital that MINI got it right. At the actual launch, we heard from Member of the Board of Management at BMW AG responsible for MINI, Peter
Schwarzenbauer, who said that to ensure the new generation of MINI is as successful as its predecessors, they’d further improved the iconic design and beneath the skin was a brand new car.
Indeed, the latest styling of the Gen 3 Hatch was certainly bold and beefier with a dynamically different rear, but my initial concerns were that this daring change of direction won’t appeal to everyone. Indeed, the first flurry of comments on Modern MINI’s Facebook page to photos of the new model taken at the launch were wholly negative. However, aside from the debatable styling, I can see why the BMW Group has decided to forge ahead with a new and longer platform for the MINI Hatch, which will no doubt crossover with future BMW models. The versatility of this longer chassis offers more legroom and boot space, as well as roomier rear seats, www.kelsey.co.uk
meaning that MINI will no longer lose out when existing Hatch customers leave the marque as they decide against upsizing to a Countryman or Clubman as their family grows. The latest Gen 3 Hatch would be even more appealing to young families if MINI does launch a five-door version, as rumoured. I’m intrigued to know your views of the all-new 2014 Hatch. Would you buy one? Email me at: mm.ed@kelseypb.co.uk.
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Modern MINI is the only UK-based magazine dedicated to the BMW MINI which is sold globally. Each issue of Modern MINI is jam-packed full of industry news, latest products, road tests, owner’s features, technical articles and all the goings on from the vibrant MINI scene, including up-to-date show reports. Modern MINI: it’s the best way of getting your new MINI fix!

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4.5
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Based on 42 Customer Reviews
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Good

Helpful road tests and a must for any mini fans Reviewed 19 November 2015

Great mag

Really enjoy reading this magazine, my mini magazine works great on my ipad mini too.

Full of great articles and features
Reviewed 15 November 2015

Digital version photos are veeery low quality

I tried a new and modern way of purchase and got digital issue. My overall comment is - this is the last purchase. Text is not a problem, you can zoom in and read without any doubts. The biggest problem are pictures. All pictures are veeery low quality (resolution) and zooming in makes it..... Terrible.. these days with all portable toys this is a big mistake. Poor guality photos will make your purchase useless. Reviewed 03 November 2015

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