MAURICE LACROIX
Maurice Lacroix might be among the big names in Swiss watchmaking, but it’s a relatively young one having only been founded in 1975 by Zürich-based Desco von Schulthess, a private label manufacturer that could trace its roots back to 1889.
From small beginnings during the 1970s, first selling watches in Austria before moving into Spain, Germany, then America and the Far East, Maurice Lacroix became an independent business in 2001.
Fifteen years ago it went upmarket with the introduction of movements made in-house, a development it celebrated by launching a model called the Mémoire 1 that was claimed to contain one of the most complicated mechanisms ever devised for a wristwatch.