In Octane 241 we raved about this French author’s previous work, A Life in Range Rover, and his latest release follows the same very successful format. It’s basically a picture album of period advertising throughout the 911’s lifetime, but leavened with asides about what was going on in popular culture and the wider world at the time. As before, the text and picture captions are in both French and English.
Like Range Rover, Porsche was blessed with some truly inspired advertising from that golden age of the 1980s and ’90s, when manufacturers could be risqué and humorous without incurring the wrath of the moral censors – although you do have to wonder what the 1993 US advert for the 911 Turbo was trying to get across with the bold copyline: ‘It’s not a statement. It’s a hand gesture.’ Come again?