It’s tough to beat an official Xbox or PlayStation pad, even on PC. Millions of official controllers will be shipped out to players during a console generation’s lifespan, and those sorts of economies of scale cannot be easily matched by any third party. Though there are many options out there that attempt to deliver something different, but are any of them worth it?
The difficulty trying to compete with Xbox or PlayStation is trying to match prices and quality. It’s easy enough to do one or the other. You can find heaps of cheapo controllers that sell for far under the asking price of an official Xbox Wireless Controller, though few anywhere close to it in quality. At the other end of the market, you’ll find companies like Razer, Nacon and Scuf with their own high-end offerings. Though be prepared to pay five times as much for high levels of customisation.