RANDOM ACCESS MEMORIES 1984
APPLE MACINTOSH
Primal screen
People griped that the 9in displaylackedcolour–abit rich,giventhatthecompetition at the time struggledto evenrendersomething approaching WYSIWYGtype.
It’s the first brick of Apple’s walled garden! Abeige brick!
With a tiny screen!
It was also revolutionary: the first successful all-in-one computer with a built-in display, controlled with a mouse, and with a graphical user interface rather than a command line. As Apple saw it, the company was defying conformity. Nowhere was this more evident than in its launch commercial, directed by Ridley Scott, which featured an athlete sprinting past drone-like workers before hurling a sledgehammer into a TV screen depicting Orwell’s Big Brother.