In the Wellness arena, we’ve seen major changes in the world of mattresses. Tempur released the first memory foam mattress in 1991, and by the time T3 launched a few years later, people were coming around to the idea that coils were square, man, and what they really wanted was to sleep on a great slab of polyurethane. A sleep surface that you would sink slowly yet inescapably into, to experience the most undisturbed night’s sleep of your life, if only because you couldn’t physically move. (I’m – mostly – joking, of course.)
The next major arrival to the slumber party occurred in 2014, when Casper fired up its vacuumpacking machine and started compressing mattresses into almost unfeasibly small boxes, to be swiftly delivered to customers’ doors. Everything could be done online, from the discomfort of your existing unsatisfactory bed; the ultimate in convenience.