How well is African tourism performing in this age of the global traveller? What we know is that the continent receives just 5 per cent of worldwide tourism revenues, which does not seem like much until you compare it with Latin America, which draws in only 3.5 per cent.
If you listen to the various African tourism boards, they are doing a fantastic job and visitor numbers are booming; however, if you examine the figures more forensically, you could argue that the answer is far more nuanced. And those African tourist boards that act as praise singers would probably benefit from a little self-examination.