Primula has launched Primula Perfectly Plant.Working closely with vegan and flexitarian consumers, the brand has developed the flavour to offer the same strong taste credentials as its original cheese, and produced it in a fully recyclable tube. It is available in selected Morrisons stores nationwide, at an RRP of £1.60, which aligns with the price of its dairy range. Its incredibly creamy texture is perfect for dairyfree ‘cheesy’ chips, epic plant-based burgers or creamy risotto.
Community continues to be at the heart of everything for Primula, and that’s why all profits from Primula support good causes close to home and worldwide. By reducing its impact on the planet with the introduction of Primula Perfectly Plant and its fully recyclable tube, it hopes to have taken another small step to protect those communities.