Founded in 2016, Berlin startup Wholey has just announced their launch into the UK in 2021. It rose to fame across Germany and Austria with its delicious vegan products, colourful branding and viral TikTok videos. The celebrated smoothie bowls currently come in four great flavours – Ocean, Açaí, Tropical and Dragon fruit.
Wholey was launched by four former German professional hockey players and a passionate footballer, and uses only organic ingredients. The athletes wanted to find a rapid and nutritious solution for quick food options without depending on opening times of cafés and supermarkets, or poor quality fast food choices at home.