Every day, the decisions that shape the future are being made. From the most groundbreaking innovations to the most basic, time-saving ideas. It’s a truth that is extremely apparent in the music production world, where multiple new impossible-achieving products are released on a seemingly weekly basis. But it’s true also of the world that soundtrack composers inhabit, with new tech increasingly replacing a traditional human role. The threat of a machine-based workforce is something that we might have once smugly thought was something that concerned other industries, but we – the creatives – would never have to worry about. Yet, with recent rapid developments in AI, services like AIVA, Amber and Ecrett Music are able to generate immaculate-sounding, royalty free music, crafted on the spot by super intelligent algorithms, trained to replicate some of the world’s finest composers.