Craft Business Magazine Subscriptions and Oct/Nov-20 Issue

Craft Business Magazine

8 issues per year | English

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Craft Business is more than just a B2B magazine; it is an industry institution that for more than 12 years has uncovered the latest trade launches and sales trends, while offering business advice aimed directly at the specialist craft and hobby retailer.

Published eight times a year and supported by our popular online resource, CraftBusiness.com – the magazine covers all markets relevant to its readership including papercraft; stitching and haberdashery; jewellery and beading; knitting; general arts and crafts; and media, digital and online information. In-depth features exploring profit opportunities across the industry are complemented by advice from retail experts, comments from market leaders, and fresh perspectives from retailers themselves. Drawing on the experiences of these diverse voices, Craft Business reflects the challenges facing today's craft retailers and offers inspiration, innovation and support for their growth.

In addition to the magazine, back in 2012 Craft Business was able to take advantage of its position in the market and launched the only annual directory for the Craft & Hobby industry, comprehensively listing companies in the industry in one easy-to-use guide, available in both print and online.

Craft Business

Oct/Nov-20 Welcome to the Christmas Special of Craft Business! This issue is dedicated to supporting small businesses through the busy and challenging festive season, which is the most profitable period of the year for many brands across the UK. There’s so many elements that craft businesses must consider to ensure that they enjoy a successful Christmas, and you’ll find plenty of support in this issue. Make sure that your chosen delivery service is prepared for the festive rush with pointers from ParcelHero’s David Jinks on page 16. You’ll also find a masterclass on instore marketing on page 12 that will help to reel in the new customers on the highstreet. Christmas books are a fantastic way for crafters to find some creative inspiration. You’ll find our pick of the must-stock festive titles on page 36. You can also delve into a fascinating interview with crochet designer Sarah-Jane Hicks, who has released an irresistible Amigurmi Christmas book that customers of all ages will love on page 20. Don’t forget to sign up to our bi-weekly newsletter in between issues which will keep you up to date with all the latest industry news. You’ll also be the first to know about our valuable business resources from Craft Business that will help to increase your sales, improve your marketing strategy and so much more. I hope you enjoy this issue!

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