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Aesthetic Medicine
February 2021
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AESTHETIC MEDICINE
WELCOME TO THE FEBRUARY ISSUE OF AESTHETIC MEDICINE.
This issue is packed full of food for
EDITORIAL ADVISORY BOARD
Meet the experts
The Aesthetic Medicine editorial board includes some of the leading names in aesthetics. Their clinical expertise and diverse range of specialties help ensure the magazine meets the needs of its readers
INDUSTRY NEWS
NEWS AND ANALYSIS
Aesthetic practitioners asked to help distribute vaccine Aesthetic
BUSINESS
Ask Alex
Clinic digital marketing specialist Alex Bugg answers your questions
Personal touch
Aesthetics PR expert Lucy Hilson on how to grow and maintain your personal brand
Bang for your buck
Internet marketing specialist Laura Moxham explains why you should continue with Google Ads during lockdown and how to get the most from your spend
THE DR JENNI CLINIC
Hidden Jen
Georgia Seago chats to Dr Jenni Henderson about opening her new luxury clinic in the midst of the 2020 pandemic
CLINICAL
Healing rays
Independent nurse prescriber Pam Cushing presents evidence for the effectiveness of LED therapy in wound healing
Controlled environment
Aesthetic nurse Helena Collier of ACE Group World (Aesthetic Complications Experts) sets out the first part of the Group’s new guidelines on infection control in aesthetic medicine
Get with the programme
Training courses are transforming. Find one that is moving with the times, says Dr Uche Aniagwu
LAUNCH FOCUS
New arrival
We explore the key devices in US laser manufacturer Sciton’s portfolio
PRODUCT FOCUS
Use protection
Is HEV protection the next big thing in skincare? One new range is hedging its bets
WHITE PAPER
Pregnant pause
We summarise the results of a paper which examines the use of combined microwaves and fractional micro-ablative CO2 laser treatment for post-partum abdominal laxity 1