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STORY: HIGH STREET STYLE

JOSEPH KOCHARIAN FASHION & GROOMING DIRECTOR

This month, the fashion team are celebrating the high street. Over the years, fashion has accelerated with the help of the internet, and we have gone from two collections a year to resort and couture shows, diffusion lines and capsule collections. You can immediately shop Burberry Prorsum looks the moment the models walk the runway. Not one to be left behind, the high street has evolved too, setting trends as well as providing their own interpretations of the season’s looks, and giving us collaborations and online exclusives to pick from. The quality, design and fit of their products has vastly improved in order to keep up with the demands of a customer more in tune with fashion. We all know you can’t beat a high street tee and jeans, so we’ve taken a look at some of the more fun and quirky styles on offer...

T shirt by River Island, £15, earrings, model’s own
PhotograPhy: Leigh KeiLy/ModeL: Jordan Matheson at eLite ModeL ManageMent London / hair: toM Berry using BuMBLe & BuMBLe / MaKe uP: evan huang using MaC / PhotograPhy assisted: endiJs engeLis / styLing assisted: niCK ByaM, LuKe FootMan and BruCe ParKes
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