Apple kit
STORE GUIDE
Your guide to the best Apple hardware and third-party accessories
Mid-range and top-tier iMacs comes with a Magic Keyboard with Touch ID. The entry-level has a standard Magic Keyboard.
iMac
> From £1,299
> In October 2024, Apple updated its 24in iMac with the M4 chip, and the iMac now has the wonders of Apple Intelligence built in. You can choose between an 8-core CPU/8-core GPU at entry-level, or an 10-core CPU/10core GPU on the mid-range and top-tier versions. The entry model now comes with 16GB of memory as standard, configurable to 24GB; the mid- and top-tier versions are configurable to 24 or 32GB (32GB only available with 512GB or more of storage). The solid-state drive (SSD) storage starts at 256GB on entry-level and mid-range versions, and 512GB on the top-tier iMac, although you can add up to 1TB on the entry-level model and up to 2TB on mid-range and top-tier models.
You still get a 4.5K (4480x2520) Retina display, with top-tier models upgradeable to nano-texture glass. All models are now available in Blue, Pink, Purple, Orange, Yellow, Green, and Silver. Each M4 iMac comes with a 12MP Centre Stage camera with Desk View, and a six-speaker sound system with support for spatial audio. You’ll find two Thunderbolt/USB 4 ports on the entry-level iMac; the mid-range and top-tier options now offer four Thunderbolt/ USB 4 ports. The mid-range and top-tier models also support up to 2x external displays at 6K or one at 8K. The starting price for each tier is also £100 lower than before, starting at £1,299.
iMac 24in
£1,299
(Entry level)
Display: 24in 4.5K Retina (4480x2520) with True Tone Chip: Apple M4 with 8-core CPU (4 performance cores, 4 efficiency cores), 8-core GPU, 16-core Neural Engine Memory: 16GB (upgradeable to 24GB)
Storage: 256GB (upgradeable to 512GB or 1TB)
Ports: 2x Thunderbolt/USB 4, 1x Gb Ethernet (option)
iMac 24in
£1,499
(Mid-range)
Display: 24in 4.5K Retina (4480x2520) with True Tone
Chip: Apple M4 with 10-core CPU (4 performance cores, 6 efficiency cores), 10-core GPU, 16-core Neural Engine
Memory: 16GB (upgradeable to 32GB)
Storage: 256GB (upgradeable to 512GB, 1TB or 2TB)
Ports: 4x Thunderbolt/USB 4, 1x Gb Ethernet (option)
iMac 24in
£1,899
(Ultimate)
Display: 24in 4.5K Retina (4480x2520) with True Tone
Chip: Apple M4 with 10-core CPU (4 performance cores, 6 efficiency cores), 10-core GPU, 16-core Neural Engine
Memory: 24GB (upgradeable to 32GB)
Storage: 512GB (upgradeable to 1TB or 2TB)
Ports: 4x Thunderbolt/USB 4, 1x Gb Ethernet (option)
MacBook Air
> From £1,099
> Apple’s most affordable laptop was given an upgrade in March 2024, with both the 13-inch and 15-inch models now sporting Apple silicon M3 chips, although an M2-equipped version of the 13-inch remains available.
The laptop boasts a silent, fanless design, a six-speaker sound system (the 13in has four speakers) and spatial audio. The 13in M3 features an 8-core CPU, offering 1.6x faster performance than the M1, along with either an 8or a 10-core GPU, giving it a 5.8% boost in graphics performance. The M3 also benefits from 100GB/sec memory bandwidth. Both M3 MacBook Air models come with 16GB of memory as standard, configurable to 24GB, and both can be configured with up to 2TB of storage.