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Autobiography

Stephan Winkelmann

The Lamborghini Chairman and CEO is fully focused on keeping the iconic brand relevant in the 21st Century Interview by Stephen Dobie
LAMBORGHINI

AS A KID I was very much into motorcycles – much more so than cars. Growing up in Italy at that time it was pretty normal, as you could ride bikes earlier. I lived in Rome and motorbikes meant freedom. But it’s easy to love cars and the first one I really noticed in my youth was the Countach. I was always aware of the ‘wow effect’ of seeing that car.

It’s something Lamborghini must retain.

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Octane
January 25
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