In case you didn’t know, Gudetama, a lazy egg yolk with a butt crack is a bit of a phenomenon. Part of the universe of the Japanese company Sanrio (probably best known for Hello Kitty) it was hatched in 2013 and quickly grew to become a symbol of kimokawaii (creepy-cute) culture and one of the company’s best-selling characters. What it has to do with a family-friendly trick-taking game is a bit of mystery. Except, at a guess, it is cute, makes for a humorous artwork and sells.