Hot shots: Eva Longoria directs Jesse Garcia
SEARCHLIGHT PICTURES/DISNEY
The next time you suck a load of spicy orange crisp dust off your fingers, remember the man who fought to put it there – gangster turned janitor turned entrepreneur Richard Montañez. Growing up on a bland white diet in 70s LA, Mexican-American Montañez started adding chilli to the Cheetos he was hired to sweep up in the Frito-Lay factory and eventually helped to create the Flamin’ Hot brand that revolutionised the snack-food business. But that’s not the story Eva Longoria wanted to tell with her feature debut as director.