Rigorous routine and Pavlovian triggers help the former copywriter stick to his writing targets, he tells Lynne Hackles
Andy Jones begins his writing day by turning on his lava lamp. ‘It’s definitely a trigger to start working and is a ritual so ingrained that it feels like bad luck to write without it on,’ he explains. ‘I forgot once, then reached for it in panic, like you might if you realised you’d left an electric heater balanced on the edge of the bath. I also turn on my music, then open the document I’m working on and get to it.