“ATHLETICS like never before” was the way European Athletics president Svein Arne Hansen wanted the Amsterdam European Championships to be remembered.
On the track the event flourished with bigger teams than the championship has ever seen, but off the track Hansen consistently showed he has his finger on the pulse when it comes to feeling around the sport.
The social media savvy Norwegian conversed regularly with athletes and fans in an open and honest manner, and welcomed engagement from those who love athletics. His refreshing approach has proved hugely popular.