The issue of recruiting the next generation of hairdressers has been bubbling away for a few years, but with the pandemic, changes in working habits and consumer behaviour, it’s an issue that salons are now facing every day. Global Creative Director of TONI&GUY and HJ's current British Hairdresser of the Year, sponsored by Schwarzkopf Professional Cos Sakkas, believes the industry needs to come together to ask why young people aren’t choosing hairdressing as a career.