This month’s mentor: Hannah Stewart, 35, of Finding Yoga (indingyoga.co.uk)
SOCIAL MEDIA
I tried to use social media for posting pretty pictures with unrelated inspirational quotes. I realised how cliché and unlike ‘me’ that was. Then I started using a personality-based approach, such as posting my yoga fails and ‘bad side’ photos. This connected me to a new world of like-minded findividuals, some of whom I’ve collaborated with to create retreats and training programmes. I’ve found using Instagram and Facebook can be a powerful way to advertise an event. Recently, I joined forces with my friend and strength coach Sam Hall. Our Mobility for Weight Lifters workshop sold out through an Instagram post. If you connect with the right people, it can be an effective business tool. Plus, I made some great friends too.