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Digital Subscriptions > Vegan Food & Living Magazine > Aug 2019 - get baking! > MooFree ay

MooFree ay

Lex Rigby, Campaigns Manager at Viva!, reports on the success of this year’s MooFree May

We know that most people have no idea of the sufering and trauma that dairy cows are forced to endure. Results of Viva!’s public opinion poll revealed a shocking level of ignorance about the animal foods people are encouraged to eat. Nearly 70 per cent were unaware that cows have to be made pregnant to produce milk and that their calves are taken from them shortly after birth.

To help counter this, in 2018 Viva! launched MooFree May as part of our wider Scary Dairy campaign. We not only wanted to expose the dark side of dairy, but also to positively encourage people to ditch dairy in favour of delicious dairy-free alternatives. It was a roaring success, so this year we decided to go bigger and better!

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About Vegan Food & Living Magazine

Would you love to be a better vegan baker? Look no further as the August issue of Vegan Food & Living is here to help. It's packed with ideas for the perfect vegan afternoon tea from one brioche that can be made into both sweet and savoury treats to macarons, mini Swiss rolls, mini sandwiches and more. Also this issue we show you how to make your own cheese, get creative with tofu and try out raw recipes. Plus we have a selection of homemade ice creams that will mean you'll never go back to readymade once you've tried them. If that's not enough, we also share top tips for reducing your food waste, reveal how to give your diet a skin-friendly mot and check out slow living for busy people.