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Digital Subscriptions > Writing Magazine > February 2016 > Event planning: Library of opportunity

Event planning: Library of opportunity

Organise your own library reading or event, with advice from librarian Chris Alton

Holding an event can create the kind of local publicity that might not otherwise be available to a little-known author. Posters, fliers, tweets, website event listings, and possibly a mention in the local press, will bring your book to the attention of a large number of people, regardless of how many attend the event. This can have other spin-offs, such as more sales online, or acquiring useful contacts and offers of further promotional opportunities.

However, while a very well-known author may need only to respond to requests to do events, and can command a good fee, an unknown author is in a very different situation. It may not be easy to find a venue willing to host your event, even if you offer to do it for nothing. Publicity, and other tasks which a very successful author can leave to their publicist, will all have to be done by you. The following suggestions may increase the chances that your request to do an event will receive a positive response and result in worthwhile outcomes.

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BUMPER ISSUE: Plan your writing year with our definitive guide to festivals, workshops, courses and events for writers in 2016 101 ways to inspire new ideas How to: Market your ebook Write the perfect submission letter Sell your article ideas 'Leave it out!": Create cliché-free crime dialogue Get active! Make the most of your writing retreat AND Get Booked at your local library Star interview with crime writer Louise Welsh, on tackling dark topics with a light touch

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