Our Mission

At Fifty Four mag, our mission is to preserve

We have grown. We have evolved. But we still hold deep in our hearts each previous version of ourselves that led us to this rebirth today. We give grace to the past and hold hope for the future. We are here – for good and to do good. We are made in Africa.

I’m starting this letter as I sit in

Connected, Creative Africa

Imagining a visionary community that shares artistic resources, materials, and knowledge.

A Luxury Path Into Africa

A new era unfolds

Mohair: Africa’s Most Cherished Export

A yarn that is as precious as gold, but how is mohair used ethically?

Cultural Elevation

Relax in the Patewo Chair

Meet the Brand Founder

Suki, in Japanese, means aliking of or fondness for. In Arabic, suki means drive. Linda Gieskes-Mwamba, founder of Suki Suki Naturals, took the word and applied it twice to drive a movement, establishing a brand that affirms women of colour in their fondness for their natural skin and hair, using ingredients from nature. That was 10 years ago.

When Creativity and Wellness Unite

What if wellness costs way less than a yoga class and is as simple as braiding your friend’s hair? Mathahle Stofile asks: what does everyday ‘wellness’ look like?

Black Exodus & An Order of Being

Two exhibitions capturing the art world’s attention

A Love Letter to Dakar

Fashion founder of the Tongoro label Sarah Diouf shares her passion for Senegal.

The Cultural Marvel of Benin’s Voodoo Festival

Where the pulsating rhythms of tradition harmonise with the mystical allure of spirituality and culminate in a jubilant celebration unlike any other – this is Benin’s cultural spirit.

Africa’s Best-Kept Holiday Secrets

A compilation of 10 exquisite hotels on the continent.

Sarah Diouf

Kathia, Myriam & Penda wear Tongoro Denim ltd

Welcome to the African Renaissance

Examining the wake of African cultures in creative realms as both global influences and pioneering leads.

Exalting Angola’s Ethnic Groups

Photos: Trevor Cole. Wikipedia, Angola, https://en.wikipedia.org/wiki/Angola . Minority

Carpet Diem

Images/clothing range: Artsi Ifrach. Carpet Diem,

Fifty Four Faces of Africa

From seasoned veterans who have carved their names in history to emerging talents poised to leave their indelible mark, each one of these 54 luminaries is shaping the narrative of Africa’s creative renaissance in the 21st century.

African Cinema Will Explode in Popularity

Says actor Dayo Okeniyi

Giants of Africa

Getting to know two visionaries who are reshaping African music.

Bookmarked: Acclaimed Works That Will Speak to Your Soul

The book review and author interview I’m sharing

Meet the author: Stephen Kelman

What led you to write Pigeon English? The

Food as a Vehicle of the World

African cuisine can spearhead the renaissance of African culture, but are we doing enough?

Cornerstone of cultures

This is not anything new. Africans and the