FM | RETROSPECTIVE
Chillwave
Hipster irony meets dreamy psychedelia this month as we investigate peak blog relevance in the form of chillwave
© Mike Windle/Getty Images for FYF
In last month’s genre retrospective we explored the retro world of synthwave, a visual aesthetic and lifestyle wrapped in an ’80s-inspired musical genre. In a very millennial, internetdriven process that embodies the formation of music trends in today’s always-online world, synthwave spawned a craze for further ‘wave’ genres. This month we investigate one of the most popular.
Regular readers know we like genres whose genesis can be pinned down to an exact moment. The term chillwave was coined by a writer known simply as ‘Carles’, aka Texas native Carlos Perez, founder of music blog Hipster Runoff. Launched in 2007, it was part of a broader blog scene at the time, when new music could be broken by bloggers and the influential aggregator site Hype Machine. With one of the most distinctive voices of the scene, HRO was tongue-in-cheek, and obsessed by the ‘relevance’ of hip music acts.