TO SUPPORT THE TRADE
TO SUPPORT THE TRADE
BACKING INDEPENDENT MERCHANTS
The IPG’s Category Managers bring their experience of the sector to help IPG members support their customers and adjust to market changes.
The IPG’s Category Managers
Lisa Maestranzi and Sofia Chaouachi.
Across the heating, plumbing and renewables sector, change is no longer a future consideration, it’s happening now. From the growth of low-carbon technologies to ongoing supply chain pressures and shifting customer expectations, merchants and their customers are operating in an environment that demands both speed and reliability. Getting the right product, at the right time, with the right support behind it, has never mattered more. Behind the scenes, category management plays a critical role in making that happen, often in ways the trade doesn’t immediately see.
Established in 2013, The IPG has built a strong reputation for supporting independent businesses across the UK. Today, it brings together plumbing merchants alongside bathroom retailers and specialists, uniting them under a shared commercial model designed to strengthen their offer and competitiveness.