Luke and Julie Montagu, aka Viscount and Viscountess Hinchingbrooke, are not your average Lord and Lady of the manor.
He’s a liberal aristocrat, she’s an American yoga teacher. They keep ducks for pets rather than labradors, furnish their wardrobes with charity shop finds rather than designer labels and have embraced the digital age by running a hugely successful YouTube channel about their beautiful 16th-century stately home, Mapperton House in Dorset.
“We can turn it on when we need to,” says the future 12th Earl of Sandwich of his titled status. “But we don’t want to most of the time.”