THE BRONZE AGE
Self-tanning just got intelligent. This summer, it’s all about packing on the nourishment and mimicking the sun’s kiss – with skincare benefits and even luxury scents
PHOTO: DIOR BEAUTY
For self-tan devotees, a golden glow just isn’t enough this year. We’re demanding more from our DIY tanning rituals, seeking skincare benefits and fragrance-worthy scents as well as a sun-kissed glow.
Tanning guru James Read, who overhauled his brand last year to reflect the changing desires of sunless tanners, acknowledges that outdated, perfunctory formulas no longer cut it, and that a more natural, skin-centric approach is leading the way this season.
“Tinted tans are set to take centre stage in 2025, offering skincare-first formulas that instantly warm the skin with a natural, sun-kissed glow,” he says.