PAWS FOR THOUGHT
WELLNESS
PAWS FOR THOUGHT
It’s hard to teach an old dog new tricks, but you can help them to live longer. Welcome to the pet wellness boom
PHOTO: STOCKSY
Let sleeping dogs lie – preferably in an infrared-powered bed, paws slicked with jojoba oil, while a plug-in diffuser releases calming pheromones into the air. Dogs may have been embracing their own version of cold plunges and mud masks for centuries, but today, their wellness routines are catching up with ours.
No longer just man’s best friends, pets are now firmly embedded as furry family members. And as our emotional investment grows, so too does our desire to optimise their health, happiness and longevity. From gut microbiome support to supplements promising extended lifespans, our own wellness obsessions are being projected – enthusiastically – on to our four-legged companions. The result? A booming industry (the global pet perfume market alone is expected to reach £2bn by 2034).