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Icon Magazine

4 issues per year Write Review From £5.00 per issue

Being one of the world’s leading architecture and design magazines, Icon provides you with a monthly insight into the minds of the most successful and exciting architects and designers, alongside new and upcoming technologies, as well as cultural movements.  

Icon Magazine is split into three sections of Lifestyle, Architecture and Objects. With features on innovative technology, fashion, cities, restaurants and areas with intriguing design scenes - Icon Magazine covers all aspects. Enjoy each digital issue whenever, wherever - whether it’s on your commute to work, whilst travelling on holiday or perhaps just lounging at home.

Subscribe to Icon Magazine today, to stay up to date on all aspects of the world of design and architecture. 

WAYS TO READ Icon Magazine

Single Digital Issue August 2015
£7.99 / issue
Please be aware that this issue and other back issues are not included in any of the subscription options unless stated.
Annual Digital Subscription £19.99 billed annually
£5.00 / issue
Please note that the calculations are for illustration purposes only. Savings are calculated on the comparable purchase of single issues over the subscription period and can vary from advertised amounts. Complete your collection savings are based on the RRP of the latest issue.

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Issue Cover

Icon  |  August 2015  

In our August issue, we consider what the world’s fairs represent – looking at this year’s Milan Expo, the 1958 Brussels Expo and a mini-history of fair mascots – as well as visiting OMA’s new Fondazione Prada
Progress is a perpetual fixation for many, encrypted into everyday life: ambition is a virtue; inertia is tantamount to failure. And there is power in progress, we’re told, that’s how the world turns. It’s also how the world’s fair turns (a.k.a. the Expo, a.k.a. the Universal Exhibition). Since 1851, world’s fairs have taken place across the world, from Paris to Port-au-Prince (though none have happened in Africa or the Middle East). At their heart, these fairs are a global cold war, with architecture and engineering as their weapons. Who is living the future? Let’s invest!
This year, the fair has landed in Milan. But, as Tim Abrahams writes, the Expo today represents a much more complex vision of how those weapons might be deployed. With this year’s Austrian pavilion, which is essentially a patch of woodland demanding from us not awe but a meditative pause, emerges the “non-pavilion”. Seemingly not making any attempt to directly represent “Austria”, it ceases to play the Expo game: the soft power of architecture here is at it’s absolute softest. A far cry from 1851’s Crystal Palace, which is an architectural fixation even today, to such a degree that there was great interest (by a Chinese developer) in rebuilding it. The original world’s fair pavilion is still doing its work to brand Britain.
In this issue, we take a look at what the world’s fairs did and do represent – looking at Milan but also heading back in time to the 1958 Brussels Expo, and a mini-history of fair mascots, who attempt to make this archi-circus a family affair.

Icon Magazine was established as a British design and architecture magazine in 2003, by Marcus Fairs, who was the first digital journalist to be awarded with an Honorary Fellowship of the Royal Institute of British Architects. The magazine is part of the Media 10 group and celebrated its 150th issue in 2015, where a redesign took place and it was split into the three sections that you enjoy today - Lifestyle, Architecture and Objects.

The magazine is tailored to appeal to all design enthusiasts, whether that individual has an interest in a specific designer or architect or a particular trend that is taking place. With critiques and reports placed between articles, this magazine supplies readers with both expert opinions and facts on all the latest designs, exhibitions, architecture and cultural movements.

Beautifully presented, whilst being both rigorous and insightful, Icon Magazine provides you with the perfect insight into everything that is happening in architecture today, and what this means for the future.  


A digital subscription to Icon Magazine is perfect for any design enthusiast, enjoy:

  • Insight into the most up-to-date trends
  • In-depth features on the most successful designers and architects
  • Analysis of cultural movements and technologies
  • Events and dates to pop in your diary
  • Delivered directly to your device every month

You'll receive issues during a 1 year Icon magazine subscription.

Note: Digital editions do not include the covermount items or supplements you would find with printed copies.
Your purchase here at can be read on any of the following platforms.

You can read here on the website or download the app for your platform, just remember to login with your Pocketmags username and password.

Our magazine apps run on all iPad and iPhone devices running iOS 11.0 or above, Android should be: Android 4.4 or above , Fire Tablet (Gen 3) or above, and PC and Macs with a html5 compatible browser.

However for iOS we recommend an iPad Air/iPhone 5s or better for performance and stability. Earlier models with lower processor and RAM specifications may experience slower page rendering and occasional app crashes which are outside of our control.
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