SOFTWARE: CINEMA 4D | REDSHIFT | PHOTOSHOP
HOW DO I MAKE SURE I AM USING THE CORRECT COLOUR IN A RENDER WHEN WORKING WITH CLIENTS?
Ryley Martin, London
Maintain a positive relationship with your clients by ensuring that their specific brand requirements are met
Mike Griggs replies
Despite the inherent complexity of all the tools and skills a 3D artist has to master, ironically one that would appear simple – working with clients – is probably the hardest to get right.
Client work is defined by an artist seeking to understand and meet the client’s needs – which, in many cases, is clear and concise communication that is on-brand. In many cases a client, especially when working in stills, will ask for a Photoshop file with the correct brand colours in place. This can be a chore for both the 3D artist and the client if a typical multi-layered file that a 3D artist would use is given to the client’s print department. These difficulties arise because print designers use a different skill set to that of a 3D artist.