Midcentury design is rooted in optimism. Materials were reimagined from their wartime purposes to develop stunning new creations in both architecture and furniture design. The artisans and designers we so admire were agents of change. They looked at a shifting culture and saw excitement in the new spaces created. They saw advancements in technology as opportunities to hone their craft and bring modern design to the masses.
It is not always easy to look at the future with such optimism. If we are to glean anything from the great inluencers of this iconic era, it should be that optimism in the face of endless change is a powerful tool. Would we be so enamored with designs roughly 70 years old if they were not crafted with the hope of tomorrow? Today I look to the future with optimism. I am enthusiastic about the future of Atomic Ranch and certain that midcentury style will continue to captivate hearts and homes.
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AR-Summer 19
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