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Digital Subscriptions > Be Kind > May 2019 > The kindness catch up with Deliciously Ela

The kindness catch up with Deliciously Ela

Ella Mills shares the power of plants

When wandering through the supermarket, chances are, you’ll have seen the Deliciously Ella brand – whether it’s a cookbook, ready meal, or a healthy, on-the-go snack. We had a chat with founder Ella Mills, to find out a little more about the ethics of her company and how she spreads kindness through her plant-based lifestyle.

My journey started in 2011 when I was very unwell at university with a condition called Postural Tachycardia Syndrome. It affected the functioning of my autonomic nervous system – I struggled to control my heart rate and blood pressure, as well as having digestive issues, chronic fatigue, a host of infections and a selection of other symptoms. I spent a few months in and out of hospital, followed by months and months in bed taking lots of different medication, which sadly didn’t work. About a year later I hit a real rock bottom, both mentally and physically, so I started to look at other avenues to explore. I became interested in the power of diet and lifestyle and began experimenting with plant-based cooking and really fell in love with veggies. As I started discovering cooking without meat and dairy, I shared my creations on a blog, deliciouslyella.com. Somehow it took off and quickly grew organically to over 100 million hits in the first few years. I then transitioned to social media (where we now have an audience of 2.5 million across our different platforms) to an app, five books, a deli in London, and we now have four ranges of food products in about 6,000 stores across the UK. It’s been quite a whirlwind, but every day I become more passionate about what we do and spreading a love of plant-based living.

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About Be Kind

Hello, Most of us are lucky enough to have someone who taught us how to be kind. For me, it was my dad. He showed me how to warm up a cold bumble bee in my hands and how to grow runner beans in the garden. Dad was forever picking up litter wherever we went, rescuing the baby ducklings who had slipped down the drain outside our house, and he taught me to have the utmost respect for all creatures, great and small. As the threats of climate change and plastic pollution weigh heavily on our minds, we spend so much time focusing on looking forward, concerned about the damage we have wreaked on our planet and what the future holds. However, it seems a lot of the answers to our current problems can be found by looking backwards. In this issue we talk about lessons we have learned from past generations, how to adopt a thriftier, more careful attitude to waste and the importance of sharing information. We discuss the valuable lessons we have learned from our families and friends and hope to inspire more people to go back to basics – it might just be the only way to save the world. We also had the pleasure of speaking to Deliciously Ella about making vegetables cool, Mark Griffiths shares the most wonderful images of inspiring open-water swimmers, and the Culinary Caveman gives us his top tips for successful foraging. Enjoy the issue, Phillipa Editor