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Digital Subscriptions > Chickens > July/Aug 2019 > Marketing MUSTS

Marketing MUSTS

Use these secrets to sell more of your hens’ eggs at the farmers market.

Making a profit selling eggs at a farmers market can be tough these days. There are so many backyard chicken-keepers, and prices for conventionally produced eggs are so low. However, consumers are increasingly concerned about how their food is grown and are searching for higher-quality products.

Many shoppers are willing to pay significantly more for choice eggs, but you need to do a good job marketing them. Typically, this means doing some preliminary research, offering an exceptional product, presenting your eggs favorably and using social media. These techniques help differentiate your eggs from those of competitors and can make your egg operation an economic success at the farmers market.

Start With Research

The first thing to determine before taking your eggs to a farmers market is what rules apply at the venue. How many laying hens you have and your location dictate which rules apply. These rules have a big impact on how you are allowed to present and advertise your eggs, so it’s essential to determine the requirements for your location and market.

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