BEAUTY
The BROW FACTOR
Meet the Romanian-born founder and chief executive of beauty brand Anastasia Beverly Hills
Anastasia Soare and
(right) with her clients (from top) Naomi Campbell, Jennifer Lopez and
Kris Jenner
INTERVIEW: CHARLOTTE JOLLY. PHOTOS: COURTESY OF ANASTASIA SOARE
She is the woman behind the best brows in showbusiness and the go-to for Naomi Campbell, Michelle Obama, Kim Kardashian, Jennifer Lopez and Victoria Beckham (plus her husband David).
Anastasia Soare, the founder of Anastasia Beverly Hills, is credited with carving out a new beauty category with her eyebrow products. It’s become so popular the global market for brow gel alone is estimated to reach $431.7m (£341.8m) by 2031, but when the Romanian-born entrepreneur migrated to the US in 1989 and began working as an aesthetician, there were no products or services available at all. “In Romania, it was common to start facial treatments by plucking the eyebrows,” Anastasia, 66, tells hello!.