BEAUTY

How does a boomer’s skincare routine differ from a millennial’s? We go inside the regimes of beauty gurus Trinny Woodall and Jamie Genevieve to find out

In the wake of “slugging”, “sandwiching” and “flooding”, the “cleanse, tone and moisturise” mantra of yesteryear feels almost like a quaint throwback to simpler times, when a cursory swipe of cold cream and a slather of lip balm constituted a night routine.

With reports of 11-year-olds asking Santa for serums rather than Sindy dolls, and staking out Space NK to get their next fix of Drunk Elephant, it feels as though there has never been more of a generational divide in our skincare routines.

Although we spend, on average, £27 a month on beauty products, it’s Gen Z who are leading the way as the top consumers of skincare and cosmetic brands, according to a recent study – despite the fact that even the oldest members of this generation are yet to reach the age of 30. With this in mind, we spoke to make-up artist Jamie Genevieve, founder of viral brand Vieve, as well as Trinny Woodall of Trinny London fame, to see how different their approaches to beauty really are (spoiler alert: not that different, as it turns out).