SIMON RAYMONDE
The arrival of Apple Macintosh and PCs in the analogue recording studios of the 1990s was initially embraced a bit like VAR has been in the football world. In other words, withsuspicion and dislike. But like all things new and unknown, early adopters quickly showed the potential, and before long most studios, even if they fought it to start with, began shifting towards a more digitalsavvy approach. In the graphic design universe, however, it seemed that soon after the candycoloured iMacs were launched in 1998, every designer had one.