Apple in 2025
Software and services
The Epic Games Store has been rolled out in the EU for iPhone, iPad and Mac.
Apple Intelligence will improve throughout 2025.
As well as introducing Priority Notifications, AI will enable Siri to understand what’s happening on your iPhone screen and to search more deeply within first and third-party apps. It’ll also find information it can use to carry out complex tasks such as finding flight information in an email and sending it to a friend via Messages. Siri is also expected to benefit from more advanced large language models (LLMs) for more human-like interactions although that could slip into 2026.