Matt Elliott first became aware of the lack of hair services in care homes when his Grandad was diagnosed with dementia in 2018 and placed into a care home. “When I visited my Grandad, I noticed that it wasn’t just his hair that looked untidy and unkept but most of the residents were in the same position. I asked what the protocol was on haircuts and that’s when I found out that it was left to the staff when they had the time,” he explains. He immediately decided to offer his services for free, “The care home allowed me to cut my Grandad’s hair but couldn’t give permission for the rest of the residents without going through the appropriate channels, so I left feeling happy that I had been able to restore my Grandad to his old self as he was always a well-kept, proud man but I felt awful because he was one resident out of forty.” Matt set about finding out exactly what he needed in order to go back and provide the same service for all the residents, and after many emails, phone calls and a DBS check he started cutting the residents’ hair on a monthly basis.