JOE BROWNS
In positive news for salon owners, almost half (46%) of Insider survey respondents reported an improvement in treatment business in February 2024 compared to the same month last year, while 41% reported better retail business. Average treatment room occupancy remained steady at 73%, indicating consistent client demand and engagement.
Investing in therapist training is key to satisfying this demand. In-house training sessions led by senior staff formed the backbone of skill development for 83% of you, followed by online modules or webinars (75%). Additionally, 36% of you encourage staff to participate in industry conferences and events. You can read about the success of the education programme at Professional Beauty London on page 64.