There can’t be many Master System owners who weren’t aware of Alex Kidd. Sega’s big-eared mascot had a great run on the 8-bit console and he got off to a brilliant start with the excellent Miracle World, which many later Master System gamers would experience as a pack-in; at least until that blue hedgehog came along and upset the apple cart.
Back in the day, you were either an Alex Kidd fan or a Mario fan, as they were the prominent platform stars of their respective consoles. I was clearly on Alex Kidd’s side, and a highlight of my young gaming journey was seeing Alex’s amazing crossover with the Shinobi franchise. Before long, though, Alex fell out of fashion and as Sega concentrated on the exploits of Sonic, the monkey boy was soon forgotten about.