BBC
Given we’re of an age to have spent the majority of our working and social lives squinting through billowing clouds of tobacco smoke, it seems scarcely believable we’ve come to this: only 4% of Saga customers smoke.
In 1974, when my grandmother was lighting one cigarette off the other and you had to watch out for ash in your salad, 46% of adults smoked. In our survey of almost 3,000 over-50s, 36% of respondents used to smoke but gave up, while another 25% tried it but didn’t like it, and 33% claimed never to have smoked, not even once.