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Digital Subscriptions > Wedding Flowers Magazine > September/October16 > TO FAUX OR NOT TO FAUX?


... that is the question. Two industry experts go head-to-head


Sam Chubb, founder of foam flower company Melolivia Flowers, on why we should be going for artificial blooms

I believe the word ‘artificial’ is a complete misconception; to me it symbolises something of a lesser quality. This may have been the case many years ago, but the standard of the flowers today have improved dramatically. Not only do they have the same realistic look and feel of fresh blooms, they also have the added advantage of being wilt-free! This makes them a fantastic keepsake and a popular choice among brides for their practicality and low maintenance.

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