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Digital Subscriptions > Writing Magazine > April 2017 > GO WITH THE CROWD


Could readers help fund your next book? Simon Whaley explores the pros and cons of crowdfunding

Traditionally, writers are used to selling their books to readers once they have been published. But have you ever considered selling your book to readers in order to get it published in the first place?

That’s the general business idea behind crowd funding. You sell your project idea to the public, who offer to back it financially, for some sort of reward, and hopefully enough cash is raised to bring your project to fruition.

For writers, crowd funding is now a viable business model. Publishers want to know there’s a market for your book. With crowd funding, it’s the market that gets your book published. But how easy is it to publish a crowd funded book? And should you do it all yourself, via a general crowd funding website, or are you better targeting a publisher specialising in this finance-raising business model?

Unbound undertaking

Jennie Ensor’s novel, Blindside, was published in July 2016, after a successful campaign, via the crowdfunding specialist publisher Unbound ( But Jennie came to crowdfunding after trying the traditional routes first. ‘The responses to my draft novel, then called Ghosts of Chechnya, on the Authonomy writing community encouraged me to start approaching publishers. I’d made a big effort to find an agent and needed to try something different. In September 2015 I contacted several publishers, including Unbound. I first heard about Unbound at a publishing networking evening. Dan Kieran, one of the company’s founders, talked about a new kind of publishing. I knew little about crowdfunded publishing but what Unbound were doing sounded innovative and exciting. I sent my manuscript with the detailed submission form without expecting much to come of it.’

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About Writing Magazine

WIN!! More than £500,000 of writing prizes in your free Competition Supplement, with information about hundreds of writing competitions for you to enter in 2017 Find out how you can apply the winning formula to your writing: • How to win writing competitions • Short story structure made simple • Reach 'The End' of your novel Also in this issue, read our star interview with bestselling 'Me Before You' author Jojo Moyes on writing romance the modern way, and find out if crowdfunding might be the smart new way to publish your book. • Writers News is 20 packed pages of news you can use, including 30 paying markets and 51 opportunities to get your writing into print. asasaasasasass

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