Building a buzz
Advice on building a vibrant and lasting online sales presence from Bookollective digital marketing expert Aimee Coveney
Aimee Coveney
Many authors assume that if you take a traditional publishing route you would receive a marketing service to get your book ‘out there’, so for some it is a shock when that assistance suddenly stops. Self-published authors have nearly always had to achieve this themselves or employ the help of a professional, but what works in today’s market and why? For years marketing professionals have turned their focus online to digital marketing as well as continuing traditional local and national media such as print or radio. The reason for this is the transition of where readers are finding information and the rise of ebooks. If you’re thinking of creating a strategy for your digital marketing, here are some tips on where to start and how to build long-term visibility.
A professional website
Author websites have been neglected for years due to the rise of free platforms such as social media and blogging channels. More authors are once again realising the importance of a central place to include their information statically, which is under their sole control and allows them to target their own reader with content and visual brand. Free platforms are equally important for other reasons, but you have little say over the way your content is shared, displayed or whether it remains visible.
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