WHAT WE CAN LEARN FROM THE OTHER CODE
TALKING RUGBY LEAGUEWith MARTYN SADLER Editor
Will Shaun Wane include AJ Brimson in his England squad for the Ashes series?
ONE lesson that our sport needs to learn is that things off the field can be just as important as things that happen on it.
Rugby League has been traditionally slow to recognise this truth, which is one reason for our constant underspending on marketing the game.
“The game sells itself” has never been true and never will be, despite what those of us who happen to love Rugby League might think.
What does sell the game is a strategic marketing policy that incorporates strong public relations.
That thought came to mind when on Thursday I happened to tune in to the British and Irish Lions rugby union coach Andy Farrell announcing his captain and squad for the forthcoming tour to Australia.